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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">城市在发展，钢筋水泥拔地而起，人们虽然生活在人口密度更高的环境里，却难以获得相应的情感和温度。究其原因，在碎片化快节奏信息时代下，人们常常将自己的情感禁锢于一小方天地，渐渐<strong style="box-sizing: border-box;">失去对周遭的敏锐度</strong>，从而缺乏归属感，逐渐在喧嚣的世界中迷失自我。人类学家项飙将这种现象称之为</span><strong style="box-sizing: border-box;"><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">“附近的消失”</span></strong><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">即便对现在的年轻人来说，失去“附近性”已是常态。但仍有不少商业地产通过前瞻性思考，挖掘商业本质，从关注<strong style="box-sizing: border-box;">“人的精神和人的行为”</strong>作为立足点，引领居民及办公者重拾起消失的“附近”，助其找寻真我，发现生活真谛，时代商业就是其中之一。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">在大湾区“宜居宜业宜游的优质生活圈”的发展规划下，时代商业顺应时代呼声，不仅明确以“宜居宜业宜游的优质生活圈”作为发展目标，同时也进一步坚定了以“以艺术人文为引领，产业商业双轮驱动”的发展路径，持续打造“硬核”产品力。<strong style="box-sizing: border-box;">时代商业对于产城融合中的商办服务升级思考，将为大湾区乃至全国的园区商业升级带来了更多实际意义。</strong></span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">站在洞察先机、瞄准客群的角度，时代·芳华里CR8亦是围绕“人的需求”在运营理念、运营方式、建筑形态等方面<strong style="box-sizing: border-box;">与传统产业园区商业形成差异化路线</strong>，精准满足都市菁英以及周边居民对美好生活的追求；站在产园商业亟待升级的角度，该项目又以<strong style="box-sizing: border-box;">“潮艺新聚场”</strong>的姿态引领产业园商业迈向新台阶，为次时代“小而美”商业项目的打造树立全新典范。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">01</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; caret-color: rgb(255, 0, 0); box-sizing: border-box;"><strong style="box-sizing: border-box;">从一周年</strong></span><strong style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; caret-color: rgb(255, 0, 0); box-sizing: border-box;">看聚焦于</strong><strong style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; caret-color: rgb(255, 0, 0); box-sizing: border-box;">时代·芳华里CR8</strong></p>
<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; caret-color: rgb(255, 0, 0); box-sizing: border-box;">“附近”</strong><strong style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; caret-color: rgb(255, 0, 0); box-sizing: border-box;">的“烟火气”</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(255, 0, 0); background-color: rgb(254, 255, 255); box-sizing: border-box;">过去一年，<span style="letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box;">时代·芳华里CR8</span>从品牌引入、<span style="letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box;">场景空间</span>等方面</span><strong style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(255, 0, 0); background-color: rgb(254, 255, 255); box-sizing: border-box;">帮助消费者拾起消失的“附近”</strong><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(255, 0, 0); background-color: rgb(254, 255, 255); box-sizing: border-box;">，焕发精致烟火气。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">时间拨回2022年1月7日，继2021年8月3日时代·芳华里（中山）开业后，仅过了6个月，位于广州万博长隆片区的“潮艺新聚场”时代·芳华里CR8紧随其后，正式开业。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">开店首日，项目取得<strong style="box-sizing: border-box;">95%招商率、60%区域首店、媒体曝光率达5000万+、多个商家满座率100%以及多家连锁门店取得区域销售额第一</strong>等好成绩。</span></p>
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<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img _width="100%" class="raw-image" crossorigin="anonymous" data-ratio="0.666" data-s="300,640" data-w="500" src="/vancheerfile/Images/2023/5/20230530180936468.png" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" /></section>
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<section style="max-width: 100%; box-sizing: border-box;"><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">在品牌上，项目为了</span><strong style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">补充商务空间在休憩生活、业余闲暇的空缺</strong><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">，积极引入了更多能够带来新鲜感的品牌。</span><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">其开业初期带来了广州首店炙柒、广州首店星聚会、番禺首店木棉、番禺首店文通冰室IP店等首店矩阵。</span><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">众多优质品牌的进驻，不仅体现出时代·芳华里CR8强劲的招商实力，还彰显出其力求带来品质商业的决心。</span></section>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">直至今天，该项目入驻品牌仍保持不错成绩。在大众点评上，目前榕意居广州川菜环境榜第一名；星聚会KTV居番禺区KTV好评榜第一名；简悦厨居番禺区西餐口味榜第一名；大鸽饭居番禺区粤菜好评榜第一名；悠适普拉提居番禺区瑜伽好评榜第一名……<strong style="box-sizing: border-box;">“番禺美食新地标”就此生成，年轻人喜闻乐见的“商务社交地”也就此落地。</strong></span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">另外，该项目以出色的规划设计及理念获得多个规划设计奖项，其凭借着艺术大台阶“听海桥”、融入绿植的建筑“叠翠谷”、多元艺术展览等特色场景，<strong style="box-sizing: border-box;">不断吸引人们汇聚于此。</strong></span></p>
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<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img _width="100%" class="raw-image" crossorigin="anonymous" data-ratio="0.562963" data-s="300,640" data-w="1080" src="/vancheerfile/Images/2023/5/20230530181056000.png" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" /></section>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; visibility: visible; box-sizing: border-box;">对于时代·芳华里CR8而言，为消费者提供优质美好生活方案<strong style="box-sizing: border-box;">是成就<strong style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">“潮艺新聚场”</strong>关键所在，也是找寻“附近”的重要一环</strong>。该项目通过布局<strong style="box-sizing: border-box;">社交创意、艺文写意、生活新意</strong>三大体验业态，填补了片区<strong style="box-sizing: border-box;">文化艺术体验购物中心</strong>的空白，引领区域消费升级。让我们看到一个不断为消费者带来惊喜、“让见面，不止一面”的购物中心。</span></p>
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<section style="text-align: left; max-width: 100%; box-sizing: border-box;"><strong style="color: rgb(198, 37, 43); font-family: Optima-Regular, PingFangTC-light; font-size: 15px; caret-color: red; letter-spacing: 0.544px; text-align: justify; outline: 0px; box-sizing: border-box;"><span style="caret-color: red; outline: 0px; line-height: 1.6em; box-sizing: border-box;">✦精准踩中各圈层喜好，为生活体验注入新内涵</span></strong></section>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">为承担“发现附近美好生活先行者”的使命</span></strong><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">，时代·芳华里CR8在国庆节、万圣节期间共推出两期「恋恋天台节」活动策划，为音乐、露营、影视、宠物等<strong style="box-sizing: border-box;">圈层爱好者打造专属活动</strong>，周围居民总能在此寻找到属于自己的自在空间，找到志同道合的好友。</span></p>
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<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img _width="100%" class="raw-image" crossorigin="anonymous" data-ratio="0.666" data-s="300,640" data-w="500" src="/vancheerfile/Images/2023/5/20230530181143609.png" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" /></section>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="color: rgb(198, 37, 43); font-family: Optima-Regular, PingFangTC-light; font-size: 15px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">✦引领夜生活新风尚，美好生活触手可及</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">时代·芳华里CR8<strong style="box-sizing: border-box;">瞅准人们在夜生活释放压力的需要</strong>，利用户外空间大力发展夜经济。比如项目此前打造了掀起港乐“回忆杀”的「寻日循环计划」、制造潮酷氛围的「FUN BEATS簋市电音节」等，<strong style="box-sizing: border-box;">为当地居民带来更丰富的夜生活，让他们与“附近”美好生活触手可及</strong>。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">从关注年轻人的精神状态、到丰富年轻人的业余生活、再到激发年轻人的生活动力，</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">都可以看出，项目注重从“人的需求”出发，<strong style="box-sizing: border-box;">让年轻人脱离禁锢的小空间，发现他们“附近”生活的<strong style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">美好</strong></strong>。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">04</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; box-sizing: border-box;"><strong style="box-sizing: border-box;">时代商业持续进阶</strong></span></p>
<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(86, 86, 86); font-family: Optima-Regular, PingFangTC-light; box-sizing: border-box;"><strong style="box-sizing: border-box;">打造产商融合新范本</strong></span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">如果说公园式的商业环境与品牌矩阵实力是项目的产品力，那么聚焦艺术文化体验与充满“烟火气”、“人情味”氛围则是项目的内容力。</span><strong style="box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">这些都是时代·芳华里CR8对找寻“附近性”的落地，针对年轻人“精神和行为”打造的美好生活第三空间</span></strong><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">接下来，该项目还将持续围绕年轻人的兴趣喜好作为经营重点。在招调端，项目将以“微醺公园”作为主题定位，大力招调酒类经营业态的品牌入驻，强化社交氛围；在活动推广端，项目将策划年轻潮流的户外运动、微醺市集、潮流快闪、生活方式等主题活动。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;"><span style="outline: 0px; letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">实际上，产业、商业、空间的有机融合是产城融合的高阶形态，只有如此，才能铸成更加有活力、有人情味的“产业社区”。其中的商业部分不仅仅是商业配套，而是在“产业社区”中充当重要的“价值支撑者”。</span></span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;"><span style="outline: 0px; letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">因此，</span><strong style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">在产城融合中，商业需要服务产业资产的整体价值，承担更加多元且复合的作用。</strong></span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">通过过去一年的探索，时代·芳华里（广州）项目成为了时代商业产商融合的最佳培养皿。</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">我们也能从中窥探到时代商业在</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: rgb(255, 0, 0); box-sizing: border-box;">产商融合中“出奇制胜”的地方。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">比如说，在场景打造方面，时代商业将“绿色”理念全覆盖于时代·芳华里（广州）。这种方式<strong style="box-sizing: border-box;">不仅让产业园形成“有温度”的工作场所，也让商业成为打工人喜闻乐见的第三空间</strong>；在产品打造方面，时代·芳华里（广州）将剧场搬进园区内。该剧场将承载“传递艺术美学”的使命，<strong style="box-sizing: border-box;">极大提升园区消费者生活体验</strong>；在运营服务方面，时代·芳华里（广州）为企业一站式解决从入驻、到成长、发展的日常经营问题。其构建的“产业联盟”将通过系列活动助推园区内<strong style="box-sizing: border-box;">所有企业主及商户</strong>共同进步……</span></p>
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<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img _width="100%" class="raw-image" crossorigin="anonymous" data-ratio="0.7490741" data-s="300,640" data-w="1080" src="/vancheerfile/Images/2023/5/2023053018144562.png" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box;" /></section>
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<section style="letter-spacing: 0.544px; outline: 0px; color: rgb(136, 136, 136); font-family: Optima-Regular, PingFangTC-light; font-size: 12px; caret-color: rgb(255, 0, 0); max-width: 100%; box-sizing: border-box;"><span style="box-sizing: border-box;">源：凯剑视觉）</span></section>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="outline: 0px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">而这些内容最终能够使商业实现“价值支撑”，都绕不开<strong style="box-sizing: border-box;">时代商业产商团队的深度融合</strong>。从空间租赁阶段，到园区运营阶段，再到生态营造阶段，时代商业通过同一套班子运营产业和商业。由此，<strong style="box-sizing: border-box;"><span style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">时代·芳华里（广州）</span>各发展阶段才能环环相扣，产业与商业才能紧密结合，相互反馈</strong>。</span><span style="box-sizing: border-box;"><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">而这也化成</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: rgb(255, 0, 0); box-sizing: border-box;">时代商业宝贵的</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">社区化运营经验，为其将来产品线规划及未来的战略规划、战略布局奠定坚实基础。</span></span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; letter-spacing: 0.544px; box-sizing: border-box;">未来，</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">时</span><span style="letter-spacing: 0.544px; color: rgb(63, 63, 63); font-family: Optima-Regular, PingFangTC-light; font-size: 14px; caret-color: red; box-sizing: border-box;">代商业仍将践行“以艺术人文为引领，产业商业双轮驱动”的道路，探索更有场景力、审美力以及共情力的产商融合发展路径。可以预见，随着时代商业版图的持续扩大，将<strong style="box-sizing: border-box;">“寻回消失的附近”内化于心的时代商业将不断夯实<span style="letter-spacing: 0.544px; background-color: rgb(254, 255, 255); box-sizing: border-box;">产城融合实力</span></strong>，通过运营布局城市空间全价值链条、围绕“艺术人文”打造场景和产业内容、有机融合智慧综合体与产业园区的方式，正逐步向一个又一个“宜居宜业宜游的优质生活圈”迈进。</span></p>
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2023-02-09
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